Crafting Compelling Copy: For Women Holistic Practitioners

In this empowering episode, I sit down with Dawn Apuan, dubbed the Queen of Copywriting, to dive into the transformative power of compelling copywriting for women in the wellness industry.

Dawn shares her journey from pastor to successful copywriter and emphasizes the importance of authentic storytelling. Discover the key distinctions between content and copywriting, and gain actionable tips to create emotionally resonant copy that drives results. We also address the role of AI in copywriting, highlighting the enduring value of human creativity and compassion. Tune in for invaluable insights on making a profound impact through impactful copy.

I'm thrilled to welcome Dawn, a seasoned copywriter, to the show. We go way back as we met at an impactful leadership training 3 years ago, and today, we're diving into her incredible journey from pastor to successful copywriter.

Copywriting Empowerment in Wellness:

Dawn and I discuss the pivotal role of effective copywriting in the wellness industry. We encourage women to recognize their worth and share their transformative stories, fostering authentic connections with ideal clients.

Content vs. Copywriting:

Dawn makes it clear that there's a distinction between content writing and copywriting. She emphasizes that copywriting is about driving specific actions and conversions.

Best Practices for Impactful Copy:

Dawn provides us with actionable tips for crafting powerful copy. We focus on highlighting results and benefits, addressing pain points, and using compelling stories to evoke emotions, ultimately leading to a clear call to action.

AI in Copywriting:

We acknowledge the growing role of AI, including Chat GPT, in copywriting. However, we emphasize that human creativity, compassion, and understanding remain irreplaceable, especially in the wellness industry. We touch on prompt engineering for effective AI utilization.
Closing Thoughts:

Dawn and I wrap up the conversation, leaving you inspired to elevate your copywriting skills in the wellness industry.

You can find Dawn on Instagram here:

Find me here: or join my free FB group called Her Wellness Business Empire to hang out with other like-minded women in wellness here:

AND if you are ready to join our monthly membership and get a more in depth copywriting training from Dawn, (FREE with membership)