You've probably heard this a thousand times... You've got to create "urgency" in your marketing and sales efforts, right? Ugh... I don't know about you, but that has always made me feel totally gross. All I heard was, "PUSHY", "DESPERATE", "PRESSURE"... That is until VERY recently... I had a BIG "AHA" moment, that has completely reframed my understanding of what creating urgency really means, and why you owe it to your clients or perspective clients to do so as well.

It's time to take a stand for yourself, your business, and your clients! How long are you willing to stay where you are now? You are enough, the time is now.

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